Meet Basic Grey… and enter to win some fabric!

21 Dec 2010

 Although they are called Basic Grey, their fabrics are anything but basic.  This company, which works with Moda fabrics, puts out modern and fun prints.  I was able to chat with Jen Williamson, a member of the Basic Grey team, to find out more about how Basic Grey works.  Read on to find more about Basic Grey, but don’t forget to leave a comment about what you think. One lucky reader who leaves a comment will win a Basic Grey Origins Charm Pack.  Come back on Thursday Morning to see if you are the winner!

It seems as though you are a group of women who design fabrics under one name. Tell me how this started.

We actually began in the scrapbook industry. Our Creative Principal, Rachel Brenchley, was our one and only artist for many years. She is a fine artist with an amazing eye for what will be popular and trend setting.  A few years into the scrapbooking business, we brought on a team of four other designers and now each collection is a collaborative effort with everyone adding their own special nuances.

Is there a common theme in the Basic Grey fabrics? Is there any specific goal that you all try to keep in mind when designing your fabrics?


We just try to do patterns we love and that we feel will resonate with others. We try to do things that will be fresh and new and not like anything else.

Do you design as a group or separately?

Everything has become a collaborative effort. It really helps us create a cohesive and fine-tuned collection to have everyone add pieces of themselves and some of their distinct individuality.

 How many lines of fabric do you come out with each year?

We usually do about three, but it really depends on what Moda wants to do.

 Any advice for someone who wants to design their own fabrics?

Since this arena wasn’t our original area of expertise, we feel like we are still learning. Our advice to anyone designing anything is always to try and be different and offer up your own uniqueness.

Basic Grey is more than just a fabric designing group, what other projects do you specialize in?

We have a large following and product offering in the scrapbook markets and we are about to launch something fun and new in 2011, so watch for that as well.

Thanks so much! 

 To learn more about Basic Grey fabric visit their Moda webpage or their website.

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MissAdena wrote
on 21 Dec 2010 8:27 AM

I love to scrapbok, too. It's been a while though!

jtalley wrote
on 21 Dec 2010 8:29 AM

I have used "Basic Grey" designs in my quilting and I love them.

Von@4 wrote
on 21 Dec 2010 8:31 AM

I have not come across these yet....   Loving the looks of the prints and the colors seem really fresh and new!

PamelaW@19 wrote
on 21 Dec 2010 8:33 AM

These are so beautiful! I would love to find them on my door step.

Annie122 wrote
on 21 Dec 2010 8:36 AM

I've not seen this designer yet--it's fascinating to see artists evolve through one medium to another. Perhaps the new owner of my nearby quilt shop will stock these!

KestrelHill wrote
on 21 Dec 2010 8:38 AM

Very nice, sophisticated color palette and I especially like the blenders.

rebeccamerry wrote
on 21 Dec 2010 8:39 AM

I LOVE your designs!!  I think the first time I saw them in was in paper form.  Your sense of style translates beautifully to fabric!  

jane@47 wrote
on 21 Dec 2010 8:47 AM

These look lovely -  I am really getting into more contemporary designs - I haven't seen these out yet but look forward to touching them (and buying) them.

canary523 wrote
on 21 Dec 2010 8:50 AM

I've not seen their line of fabric before and I really like their designs.  Thanks for the great interview!

on 21 Dec 2010 8:51 AM

I am a Basic Grey fan, maybe because their designs are very graphic and contemporary. I absolutely adore the fabric covered with script.

susan19 wrote
on 21 Dec 2010 8:59 AM

I have always worn basic grey, and now I find I love Basic Grey and their fabrics.

my new and always favorite

Ceeceela wrote
on 21 Dec 2010 9:12 AM

I love the fabric - I hope our LQS brings it in.

AngeliaA wrote
on 21 Dec 2010 9:14 AM

I have always loved there paper/scrapbook  products and use them in my teaching high school mixed media art.  I have not seen their fabrics, glad for the resource linked in the article.

Endorph wrote
on 21 Dec 2010 9:15 AM

Love the subdues palette - need to look for these on my next trip to the fabric shop!

Cornelia5 wrote
on 21 Dec 2010 9:37 AM

Love, love, love Basic Grey!  

pjmockit wrote
on 21 Dec 2010 9:46 AM

I love Basic Grey papers; so glad to see they have entered the fabric market!

Lori1961 wrote
on 21 Dec 2010 10:09 AM

Just checked out the websites and love Basic Grey!!  My favorite is the Figgy Pudding collection!!  

Lori1961 wrote
on 21 Dec 2010 10:10 AM

Just checked out the websites and love Basic Grey!!  My favorite is the Figgy Pudding Collection!!  

quilterkath wrote
on 21 Dec 2010 10:13 AM

LOVE the Basic Gray designs, great colors, new idea ! love it

Ginger_f75 wrote
on 21 Dec 2010 10:26 AM

Gotta have it!

cgochicoa wrote
on 21 Dec 2010 10:43 AM

What beautiful fabric!  I am looking for some fabric to help decorate in the house that we are about to move into, and this may be just what I was hoping for.  Fresh, not too feminine so my husband can live with it, modern, but it should also fit into an older house.  Thanks!

AnnaP@13 wrote
on 21 Dec 2010 10:48 AM

Beautiful fabrics. Sure to inspire many quilters.

MareeR wrote
on 21 Dec 2010 10:50 AM

These fabrics are gorgeous.  I would so love to win them.

traczy555 wrote
on 21 Dec 2010 10:53 AM

I love your designs.  I always wondered if they were designed by fine artists...always right on the fringe of "right now" trend wise.  Keep em' coming.

dijeda wrote
on 21 Dec 2010 11:24 AM

This fabric is gorgeous! I would love to win it!

Deecrafty wrote
on 21 Dec 2010 12:11 PM

I have always loved there paper/scrapbook  products.  I have not seen their fabrics, glad for the resource linked in the article.

on 21 Dec 2010 12:21 PM

I love that there is depth to the patterns.  Not just one thing going on!

Griffer wrote
on 21 Dec 2010 1:48 PM

Wow! What beautiful color palette.  This design group is new to me.  Love it.

robinnn wrote
on 21 Dec 2010 2:13 PM

LOVE Basic Grey!

Maria Elkins wrote
on 21 Dec 2010 2:29 PM

Looks like a fun line of fabric!

Maria Elkins wrote
on 21 Dec 2010 2:30 PM

Looks like a fun line of fabric!

on 21 Dec 2010 4:31 PM

I agree it is an interesting name for colours which are anything but grey, and designs which are anything but basic.  I love their designs too and have found some making their way into my "stash".

coollabtech1 wrote
on 21 Dec 2010 4:58 PM

very pretty fabric featured - it would be wonderful to win the charm package. The script fabric with the mathematical drawings on it would be perfect too... I have a few patterns for small wallets and cosmetic bags that would work great with the Basic Grey line.  It would be too late for Christmas this year, but I could get a head start on 2011!!

pjb987 wrote
on 21 Dec 2010 6:00 PM

Interesting! I've seen the scrapbook paper (and love it!) but didn't realize Basic Grey had a fabric line, too.

isabelle2009 wrote
on 21 Dec 2010 7:00 PM

I would love to try some of Basic Grey fabric to reach my sewing room so I can incorporate it into my quilting designs

Isabel in Vicksburg

tcopeland wrote
on 21 Dec 2010 7:37 PM

These are gorgeous fabrics!  Thanks for the giveaway!!

jabotquilt wrote
on 21 Dec 2010 8:02 PM

Basic Grey totally rocks!!!!

mwheeler2 wrote
on 21 Dec 2010 8:12 PM

These fabrics are so gentle looking. I really dislike all the loud and busy prints that dominate the quilt stores.  I would also love to see a package of these fabrics on my porch. If not I will definitely have to find where I could buy them. Not many choices where I live.

on 21 Dec 2010 8:44 PM

What fun thesed fabrics are! A little bit different but not way out there.

Laura54 wrote
on 22 Dec 2010 5:30 AM

Me! Me! Pick up me, please!

Laura54 wrote
on 22 Dec 2010 5:31 AM

Me! Me! Pick up me, please!

on 22 Dec 2010 6:04 AM

These look wonderful!  I bet I could find something to do with them.

Leslie B wrote
on 22 Dec 2010 7:02 AM

how can anyone fault a group of women that design fun and fabulous fabrics?

caren12 wrote
on 22 Dec 2010 7:47 AM

Scrapbooking meets fabric...that is so cool.  I have got to try this fabric.

yayaquilter wrote
on 22 Dec 2010 9:23 PM

I love reading about they got started, etc.  Interesting to see the connection to scrapbooking.

1griselda1 wrote
on 23 Dec 2010 9:35 AM

Love the look!

on 25 Dec 2010 7:26 AM

I would love to make a dress of this fabric, its so fresh and new, not at all like a lot of the fabric collections that are available now. Hope to get some real soon. Thank you kindly for the opportunity to possibly win a batch.  Keeping fingers crossed.

SusanSW wrote
on 25 Dec 2010 9:38 AM

It is so interesting that Basic Grey started in wonder their fabric designs are so different and fresh! I'm glad Quilting Daily introduced us to them.

Katja6 wrote
on 25 Dec 2010 10:41 AM

Love the collection!

Katja6 wrote
on 25 Dec 2010 10:42 AM

Love the collection!  

hello wrote
on 25 Dec 2010 12:18 PM

wow this is so awesome o O o I knew basic grey made beautiful papers, but never realized they made fabrics too! This is like double awesome  > . <

arieslady wrote
on 25 Dec 2010 12:50 PM

my grandaughters love the quilts and toys I make them from your beautiful modern, colourful designs.

ljs742 wrote
on 25 Dec 2010 1:23 PM

Such lovely fabrics

Rebecca97 wrote
on 25 Dec 2010 1:50 PM

Basic Grey has fabulous paper designs, always love their contemporary look, and now there is fabric equally as exciting!  Wonderful!   Beckie

Dale M wrote
on 25 Dec 2010 2:51 PM

I love the heart fabric that is shown here.  Now I'm going to the website to see more.  Thank you.

bellasmeme wrote
on 25 Dec 2010 3:36 PM

I love this fabric!  I'm off to their website!

paulineklein wrote
on 25 Dec 2010 3:54 PM

Love the fabrics and would love to win some.  Merry Christmas to all.  I got a nook, so now I need to make a patchwork protector/cover for it.  Any reason to sew!

on 25 Dec 2010 4:04 PM

Was introduced to basicgrey's "blush" (Pattern #30202) in Burlington, Iowa. Made a "hobo bag"  and two "Maggie" bags (Lazy Girls Designs). Unfortunately, I didn't keep the items a, but happily gave all three away as  Christmas presents. What a pleasure working with "blush."

Tulasmom wrote
on 25 Dec 2010 4:57 PM

I love Basic Grey's scrapbook paper packs and embellishments.  Would love to win some of their fabric to spur my creative spirit!  Thanks for the interview, I learned more about one of my favorite craft suppliers.  Cheers,

on 25 Dec 2010 5:00 PM

These look very interesting and I would love to try them out in my next quilt project!

on 25 Dec 2010 5:02 PM

I would love to try out Basic Grey in my next quilt project!

halfyard wrote
on 25 Dec 2010 5:22 PM

Basic Grey certainly don't reflect their name - anything but. After scanning through their website I'd love to start working on my next quilt with some of their fabric. Whoa

on 25 Dec 2010 6:22 PM

wow, gorgeous fabric!!!!! *drools*

on 25 Dec 2010 6:42 PM

i love hearing about how other people got started in the industry. i hope to one day design a line of fabrics. being original in your designs sets you apart. thank you

Tairyland wrote
on 25 Dec 2010 7:15 PM

been a fan of basic grey for basic grey "fabrics"? out...its gonna hemorrhage!

candy49 wrote
on 25 Dec 2010 8:09 PM

A very sweet print above. I haven't seen this print before, but now I want to use it in a project!

shellseeker3 wrote
on 25 Dec 2010 8:29 PM

love this fabric. The designs are contemporary and fit in with today's styles.

jo gage wrote
on 25 Dec 2010 10:20 PM

luv it, luv it, luv it!!!

anita78 wrote
on 26 Dec 2010 5:11 AM

Sooo fresh, contemporary and beautiful! Love the colours. Really inspiring. Would love to start the new year with a pack of these fabrics.

LucieD@3 wrote
on 26 Dec 2010 8:02 AM

It will be fun to see what's coming in 2011!

Can't wait.

on 26 Dec 2010 8:33 AM

I love BG!! Been using their papers for along time now.  Can't wait to try the fabrics! So glad they're teamed with MODA!!!

Debbie@85 wrote
on 26 Dec 2010 10:57 AM

Love Basic Grey patterns. I love using their papers too, for card making. It's great when when my hobbies overlap.

gguevrem wrote
on 26 Dec 2010 12:25 PM

I happen to love grey fabrics.  This is my neutral - I cannot wear black because of a very pale complexion.  With grey, I can wear any other bright color as an accent and I feel very sophisticated and well dressed.  Unfortunately it is hard to find nicely done greys either for apparel or for quilting and home decor.  This line (which I have never seen in Canada) looks super and fashionable.

whatsup wrote
on 26 Dec 2010 12:56 PM

I've admired the Figgy Pudding Line at my local fabric store. It's so great to know that there are other fabulous fabrics from Basic Grey. Love them!!!

rlgillette wrote
on 26 Dec 2010 1:18 PM

I love the basic grey package.  I'm working on a design for a quilt for my daughter and her new husband for 2011 and their house is done in blacks, grays, white and maroon.  I think these would go great in their quilt if I were to win them.  

on 26 Dec 2010 4:10 PM

I haven't seen Basic Grey/Moda is the fabric stores but have a friend who raves about it---I'll look for it!

hehjude wrote
on 27 Dec 2010 9:10 AM

I love Basic Grey! I have almost all of the scrapbooking paper and embellishments and love to use it in all of my projects. I have used some of the pink and brown fabric (can't remember the name) for a quilt for my grand-daughter. The fabric is so pretty, it's hard to cut into it!

I hope I win! Thanks!

on 27 Dec 2010 4:08 PM

Exciting- first paper and even better, now fabric!

bbenitez wrote
on 27 Dec 2010 8:01 PM

The fabrics are so chic and modern.  I would love to sew up a little something with this palette of fabric.

GlendaJones wrote
on 28 Dec 2010 6:34 AM

This fabric is wonderful!  Just calls you to make something with it!!

on 28 Dec 2010 7:30 AM

I've been quilting for many years and Basic Grey fabrics have become my favorite.  Their fabrics are fresh and fun and the colors are always fabulous!  I always look forward to their new lines.  

Elaine L wrote
on 28 Dec 2010 1:03 PM

Isn't it wonderful when different forms of art mesh so beautifully together.   Love the designs

Chris Graham wrote
on 28 Dec 2010 5:37 PM

It is very refreshing to see you do the 'Basic Grey' theme. I have always enjoyed the browns/beige theme you have had, so look forward to catching up with this new colour scheme.


Phylis2 wrote
on 29 Dec 2010 1:03 PM

I would love to use the Basic Grey Charm Pack in a project I am doing. I love their designs.

Petunia17 wrote
on 30 Dec 2010 8:55 AM

Beautiful fabrics!  I'd love to make a quilt with them!