To Market We Go, with Melissa Averinos!

20 May 2010

I’ve been full of anticipation for the past few days since I am finally attending my first quilt show: Quilt Market in Minneapolis. At the moment, I have just returned from an initial visit to the convention space which is enormous and enthralling—I truly feel like a kid in a candy shop, but my temptation is fabric and thread. Market officially opens tomorrow, and of the many aspects that I’m looking forward to, attending Wiley Publishing’s cocktail party on Friday evening is certainly one of the highlights. One of the featured authors is fabric designer Melissa Averinos, who is celebrating the release of her book, Small Stash Sewing. Amidst the hectic to and fro, Melissa found the time to answer a few Market-related questions, helpful for a newbie such as myself!    

Is this your first Market or are you a seasoned pro? If this isn’t your first, do you remember what your first Market was like?

This will be my third, but I haven’t been in a year and a half. My first one was when I first signed with Free Spirit but my fabric line Sugar Snap wasn’t out yet. I went to get a feel for how it all works. What I remember the most (aside from being very sick the whole time) was getting to spend time connecting with people that I had a bit of contact with via phone or email beforehand: Jeff (the sales manager at the time), Anna Maria Horner, and Amy Butler--who were all dreamy.

Any tips for a first-timer on how to get the most out of the Market experience?

Don’t wear heels! Make time to do non-Market stuff so you don’t get too overwhelmed. Have meals at real restaurants--don’t just eat convention food. Connect with people.

What events will you be attending?


I’ll be at the Fabric 2.0 blogger party on Thursday night, the Wiley book launch on Friday night, Cake Party at lunchtime on Saturday--and the rest is up in the air!

Tell us a bit about your new book. What inspired you to focus on quick and easy sewing projects?
Well, they aren’t all necessarily quick and easy, but the premise is that they all utilize designer fat quarters. It’s a way to either use up your existing stash of precious fat quarters or it allows you a way to sew with designer fabrics that doesn’t break the bank.

For those who are going to Market, are there any opportunities for them to meet up with you?

Of course! Saturday I have a signing in the Brewer booth from 10am-11am. Sunday at the Checker booth I’m doing a short talk at 9:45am (about how shops can make books work for them), followed by a signing of Small Stash Sewing.



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on 20 May 2010 3:51 PM

I met Melissa in Portland at Spring Market and she is a sweetheart! I love her fabrics and her blog is very inspiring. And we share a love of rust. Yes, rust. Thanks for sharing this interview, Pippa. Wish I were there to meet you. Say hello to Melissa for me.