Hand Sewing Doodles for Every Day - Tips on the Feather Stitch

re: Hand Sewing Doodles for Every Day - Tips on the Feather Stitch

Vivika_Blog — Mon, 16 Jul 2012 02:11:38 GMT

Thank you for your comments.

In response to your questions about In Stitches 7 and the iPad format, I want to share this response from our PR Director, Jaime Guthals.

Dear Readers,

Thank you for your response to the launch of our new In Stitches 7 eMag for the iPad. Here at Interweave we launched our first eMags for PCs and MACs in June 2010 – before most tablets were even on the market. Over time, we started building these eMags for the iPad platform, in part because of customer demand, and also because the iPad is ideally suited for the interactive nature of these digital publications. The decision to stop creating our interactive eMags for desktop computer viewing wasn’t an easy one, but eventually it was a business decision to move the eMags exclusively to the iPad. Software companies are putting their new development efforts into the tablet devices as opposed to the PC/MAC devices. This has resulted in very few improvements to publishing software developed for desktop computers. As a result, it costs a tremendous amount of money per eMag to build it for an acceptable PC/MAC viewing and reading experience and the sales numbers couldn’t continue to support this effort. We are happy to say that over time we have reduced the retail price of our eMags substantially, from $14.99 to just $4.99 each, and that overwhelmingly our customers have applauded this new pricing model.

Please be aware that this business decision is happening not just in the quilting category eMags, but in all enthusiast art and craft disciplines across the company. We are constantly evaluating other tablet devices and platforms, and will be conducting additional surveys of our readers to find which tablet devices they are adopting and using the most.

If you are looking for other digital options at Interweave, currently Quilting Arts is available as digital editions through the Zinio app for the PC, MAC, Android devices and iPad (and soon on the Nook Newsstand). You can find the complete information about the digital options for our circulation magazines on our new webpage, http://digital.interweave.com/

Sincerely,

Jaime Guthals

PR Director

Interweave

re: Hand Sewing Doodles for Every Day - Tips on the Feather Stitch

sewlady5 — Sat, 14 Jul 2012 20:53:06 GMT

Good grief. Women have put up with this gender thing forEVer. It's not that big a deal anymore.

re: Hand Sewing Doodles for Every Day - Tips on the Feather Stitch

lookcloselypress — Sat, 14 Jul 2012 12:35:13 GMT

KennyC2 - "As a male fiber artist, I look forward to the day when the pronouns change to be all encompassing when referring to fiber artists"

I'm afraid that the English language has a dearth gender neutral pronouns, a problem that has plagued women in male-dominated areas of society for a good long time, so we admittedly do tend to jump on the very few rare chances we get to turn this problem on its head and dominate the pronouns ourselves.

That being said, it would be great if we could come up with a gender neutral pronoun that English speakers could agree to not hate!

re: Hand Sewing Doodles for Every Day - Tips on the Feather Stitch

nicsmomm — Sat, 14 Jul 2012 03:20:05 GMT

Will the new in Stitches emag be available for PCs as well as IPads?

re: Hand Sewing Doodles for Every Day - Tips on the Feather Stitch

libbyquilter — Sat, 14 Jul 2012 01:16:59 GMT

once again Interweave has produced an eMag that is only available for the IPad~!!!~

what's up with that~~!???!~

re: Hand Sewing Doodles for Every Day - Tips on the Feather Stitch

KennyC2 — Thu, 12 Jul 2012 13:39:13 GMT

As a male fiber artist, I look forward to the day when the pronouns change to be all encompassing when referring to fiber artists.

re: Hand Sewing Doodles for Every Day - Tips on the Feather Stitch

lookcloselypress — Thu, 12 Jul 2012 12:18:31 GMT

I love the idea of an embroidered "calendar" that is created organically over time through repetition - this fits perfectly with my own approach to art quilting, in which I work by adding elements to a piece until it naturally becomes finished rather than starting with any specific plan. I have a question - if the squares are 4" per side, do they go into a tiny embroidery hoop, or do they get stitched with no hoop and their smallness is part of what helps to keep good tension?